In the dynamic and rapidly evolving world of digital project management, those aspiring to join this field often seek comprehensive resources to guide their journey. “So You Think You Want To Be A Digital Project Manager?” by Ben Aston is a beacon of knowledge for anyone considering a role as a digital project manager. This blog post explores the top insights from Aston’s influential work, providing a roadmap for success in the digital project management arena.
Table of Contents
1. What Constitutes Digital in Digital Project Management?
The author Ben Aston has defined the term ‘digital’ in digital project management as broadly encompassing anything related to the internet, pixels, megabytes, and web technologies. This wide-ranging scope includes various projects such as website development, mobile apps, videos, games, and even ecommerce solutions. Understanding this broad spectrum is crucial for anyone aspiring to excel in the field of digital project management.
2. Understanding the Role of a Digital Project Manager:
The book begins by demystifying what it means to be a digital project manager. This pivotal role involves managing a range of digital projects, requiring both technical know-how and strong leadership skills. Ben Aston emphasizes that a DPM’s role is about leading, empowering, facilitating, and communicating effectively within a team. For those aspiring to be a digital project manager, understanding these aspects is crucial. Aston breaks down the responsibilities and challenges of the role, offering a clear picture of what to expect.
3.Why Choose a Career in Digital Project Management?
“So You Think You Want To Be A Digital Project Manager?” doesn’t just tell you what the job is, but it also explains why it’s a fulfilling career choice. It discusses the growing importance of digital project managers in today’s tech-centric business landscape.
4. Practical Applications and Real-World Scenarios:
One of the book’s major strengths is its focus on practical application. Aston includes real-life scenarios and case studies that bring to life the everyday challenges and achievements of a digital project manager. This approach helps bridge the gap between theoretical knowledge and actual practice, providing a realistic view of the profession’s demands and rewards.
5. The Heart of Digital Project Management:
As highlighted by Ben Aston, effective communication is fundamental for a digital project manager. DPMs must be adept at understanding and speaking the languages of different departments within an agency, and comfortable in creating clarity from ambiguity. This skill is crucial for both internal coordination and successful external client interactions.
6. Mapping a Career Path in Digital Project Management:
Navigating a career path can be daunting. The book offers guidance on starting or advancing a career in digital project management, including what educational paths to consider, the skills to develop, prepare for interviews, and potential growth trajectories. For anyone aiming to excel as a digital project manager, this section is a treasure trove of information.
7. Looking Ahead: The Future of Digital Project Management:
Aston doesn’t stop at the present. He also looks to the future, discussing emerging trends and innovations in digital project management. This insight prepares readers for the evolving nature of the field, ensuring they stay ahead in their careers.
“So You Think You Want To Be A Digital Project Manager?” is more than a book; it’s a comprehensive guide for those aspiring to thrive in the field of digital project management. With its blend of theoretical knowledge and practical insights, it is a key resource for anyone looking to become a successful digital project manager.
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